It’s a phenomenon! She is 11 years old and is creating a worldwide buzz on the watchmaking web. Amandine embodies with freshness and enthusiasm all that brands would dream of getting as a pure reflection of their image.
By Joël A. Grandjean, JSH® Magazine & Swiss Watch Passport’s Editor in Chief
Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin
Since she was 8 she answered “watchmaker-designer at Bulgari” when she was asked what her future job would be. With her determination and her disarming charisma, she embodies the next generation of watch-making careers.
On her Instagram profile (Of Course under parental eye protection), she reviews her watchmaking experiences with a refreshing maturity. It’s tasty, naively moving, and above all unsettlingly accurate. She just says what she thinks about it, what she likes.
Worldwide thanks to the MoonSwatch
Then, between her first interview and her umpteenth post on Instagram, she was caught on the Australian Time & Tide camera negotiating her MoonSwatch. The Amandine phenomena is born, it transcends borders…
Appears in French in the current JSH Magazine (Since 1876),
on pages 60-61. Subscribe for CHF 18.76/2 editions, here.