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Amazing: it was Louis Moinet who invented the chronograph!

March 21, 2013 (first posted). Incredible! Imagine if a video was released of a man walking on the moon ten years before Neil Armstrong and that the scientists of Houston…
MODELS & COLLECTIONSPRESS REL.

duManège timepieces, the DM-Exploration Silver Edition goes public

Montres duManège, the only Swiss brand of watches to display the name La Chaux-de-Fonds on its dials, is launching a timepiece that is almost architectural in style. The world of…
10:10BRANDS LIFECOMMUNICATIONHISTORICAL FEATURESMODELS & COLLECTIONSWHO’S

The iconic Bichrono from LaCour has joined Geneva’s watchmaking heritage

{July 2013} The urban designer Pierre Koukjian, also known as an artist and sculptor, sees everything in double. Because none of his clients would purchase his Bichrono model, he created…
BRANDSBRANDS LIFEMODELS & COLLECTIONS

Women fall in love with the Calatrava 7200

Fifty percent of the Patek Philippe novelties presented at Baselworld 2013 were dedicated to women. Increasingly, women are making great strides in the world of mechanical timepieces. Privileging primary values,…
MODELS & COLLECTIONSOPINION

ArtyA, shooting live bullets in the luxury target

February 2013. Inspired by a street culture that transforms its unique pieces into real happenings, Yvan Arpa ventures an improbable wedding: high-end watches and firearms.   Yvan Arpa détourne les…
10:10BRANDSGaïa AwardsHISTORICAL FEATURESOPINIONWHO’S

Günter Blümlein, tribute and memory

Soon in Geneva in January, the SIHH 2013. Which is largely thanks to one man. Flash back. In 1980, two companies had no idea what they would become. IWC and…
COMMUNICATIONEVENTS & PEOPLEMODELS & COLLECTIONSWHO’S

Diane Kruger: “My relationship with Jaeger LeCoultre is organic”

(September 2012) Yes, the most famous stars are also sensitive targets for Swiss watch beauties. So history and products work for brands, much more than their marketing and PR departments.…
BRANDS LIFEHISTORICAL FEATURESMODELS & COLLECTIONSOPINION

Off-centered watches that follow your gaze

October 28, 2009. Vacheron Constantin is awarded the Watch of the Year prize, conceived more than 15 years ago by the two co-founders of Montres Passion magazine, Kenan Tegin and…
BRANDSBRANDS LIFEHISTORICAL FEATURES

Cyma’s 150th anniversary

{September 2009} In three years, the 150th anniversary. Let’s hope that the Locle-based brand, born in 1862, which was somewhat deprived of its past and its historical wealth by several years…
BRANDS LIFEMATERIALSMODELS & COLLECTIONS

In 2008, Chromalight, the luminescence according to Rolex

{04 November 2028} In addition to the many improved performances of the Rolex Oyster Perpetual Sea-Dweller Deepsea, the famous professional deep-sea diving watch relaunched by Rolex, the Chromalight is a…

Recents posts

Le cadran, par le Dr. Helmut CROTT

The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand

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