(September 2012) Yes, the most famous stars are also sensitive targets for Swiss watch beauties. So history and products work for brands, much more than their marketing and PR departments. And if a name, before becoming a brand, is that of a family, a watchmaker, a region, celebrities’ relationships with watchmaking can easily drift from a simple flirt to an unconditional love, from a sporadic desire to accomodate to a wedding agreement. If it’s about money? Of course, but no more so than in the real weddings of these stars to each other. However, when the bride is really beautiful, the public is amazed. And everyone starts dreaming of “Rendezvous”.