COMMUNICATION

10:101stCOMMUNICATIONJSH® PRINTMARKETSOPINION

JSH on TV, in Rolex ‘s boss’s portrait

“The man who whispers in Donald Trump’s ear!” Thus begins the portrait of Jean-Frédéric Dufour, CEO of Rolex, on Swiss national television. Suddenly, in the middle of a report by…
10:10BRANDS LIFECOMMUNICATIONOPINIONPRESS REL.

Audemars Piguet and the Montreux Jazz Festival, already since 2010

This communicational partnership began back in 2010, with the archives, at a time when the major Montreux event seemed impervious to any watchmaking involvement other than its historic sponsor, the…
10:101stCOMMUNICATIONJSH® PRINTWHO’S

Journalist Charlotte Ollivier joins the JSH 1876’s editorial team

Journalist, Japanese and English speaking, she is a writer from Alsace and would like to move there thanks to work opportunities. She is part of the JSH swiss horological jounrnal’s…
night view of the Lake Geneva Rade with its illuminated rooftop signs
10:10BRANDSBRANDS LIFECOMMUNICATIONJSH® PRINT

On the top of the World… illuminated rooftop signs on the Lake Geneva waterfront.

Geneva, its symbols… Among the must-sees, the Jet d’Eau, the flower clock, and, ever-present, this crowd of advertising signs around the lake. At night, they light up and, when the…
10:10COMMUNICATIONHISTORICAL FEATURESJSH® PRINTPRESS REL.

JSH (1876) has acquired all of The Journal Suisse d’Horlogerie’s archives

Rescued from a Kafkaesque journey that could have extinguished them forever, the whole archives of JSH, the Journal Suisse d’Horlogerie founded in 1876, have just reappeared. The information is relevant…
10:101stCOMMUNICATIONOPINION

Textual Story, 10 years of fiction format in 2024

Watchmaking, medias. The “textual story“, which casts a watchmaking object in didactic fiction, appeared on October 10, 2014 under the writing of specialist journalist Joël A. Grandjean. It is still…
10:101stCOMMUNICATIONHISTORYOPINION

Patek Philippe Museum: two bestseller volumes

“The Emergence of The Watch” and “The Quest for the Perfect Watch,” the two 104-page volumes are available for around 50 Swiss francs in a collector’s set at the Musée…
10:101stCOMMUNICATIONJSH® PRINTOPINION

The truth according to ChatGPT, it’s quite scary!

I did an experiment: I questioned this “prototype conversational agent.” Does it know about the Swiss Watch Passport? His answer astounded me! Not only does it claim to know, but…
10:10COMMUNICATION

Chanel: Lily-rose depp is the new muse of the ‘Première Edition Originale’ watch

Chanel is pleased to announce that actress and House Ambassador Lily-Rose Depp is the new muse of the Première Édition Originale watch. The campaign will be revealed on September 1st,…
10:101stCOMMUNICATIONMARKETSOPINION

Rolex buys Bucherer: the crowning achievement of independencies

Until Rolex announced its takeover of Bucherer, the brand with the crown had only one boutique in the world, in Geneva, in order to comply with cantonal law allowing it…

Recents posts

Le cadran, par le Dr. Helmut CROTT

The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand

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