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10:101stBRANDS LIFECRAFTSJSH® PRINTOPINIONWHO’S

‘No branding’ trend: Christian Etienne, the restorative label

Appeared in the Journal Suisse d’Horlogerie JSH®. Was he dreaming of a collection? From Porrentruy, this expert in antique watch restoration is establishing a name for himself by refurbishing a…
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The independence of the fair Imagination! Neuchâtel

All of the recognised brands that have confirmed their presence give a strong signal to the range of independent and promising labels that will be in Neuchâtel: Besides its geographical…
10:10CRAFTSGaïa Awards

First successful Franco-Swiss Forum of the Arc Horloger project

The first Arc Horloger Education Forum was held on Thursday, December 16, 2021, one year to the day after the registration by UNESCO of the know-how of watchmaking and art…
10:10PRESS REL.

Origin Collection, news about Auguste Reymond, inventor of the Unitas

In three models, the Origin collection delves to the very roots of astronomy and mathematics, the two founding disciplines of watchmaking. These highly contemporary watches celebrate a historical Swiss brand…
10:101stMODELS & COLLECTIONSW'NEWS

How she fell in love with the AstroLUNA by Vicenterra*

There are women who ask you for the moon and pout when you bring them Mars. There are women who never ask you for anything and to whom you would…
HISTORICAL FEATURESMODELS & COLLECTIONS

Tavannes Watch is the biological father of the Chronomat

Astonishing! This Tavannes Watch model from 1946, called Chronomat, looks very similar to the Breitling Chronomat reference 769. So suppose the history of legendary Swiss watchmaking calibers was revised a…
BRANDSHISTORICAL FEATURES

Auguste Reymond in brief

{published on July 16, 2017} Established in 1898, the Tramelan-based brand has cleverly moved away from its initial business, the private label, to build up a stunning collection of mechanical…

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Le cadran, par le Dr. Helmut CROTT

The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand

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