Temps de lecture : < 1 minute
{published on July 16, 2017} Established in 1898, the Tramelan-based brand has cleverly moved away from its initial business, the private label, to build up a stunning collection of mechanical models with an excellent price-quality ratio. Revived by Thomas Loosli, passionate about watchmaking (never quartz) and music, especially jazz. Under the label ARSA, the initials of the beginning – Auguste Reymond SA -, a collection of watches for blind and visually impaired people was developed as a second label, whose worldwide reputation is an excellent springboard for the further growth of Auguste Reymond.
✍ Joel A. GrandjeanChief editor & publisher of the online watch magazine "Swiss Watch Passport® (by JSH®)" and of the Swiss watch journal JSH® (founded in 1876). Member of Impressum, PressTourim and Club Suisse de la Presse, this Ivory Coast-born Swiss, descendant of a family of watchmakers, co-founded the magazines Montres Passion & Uhren Welt at Ringier in 1993 with Kenan Tegin, as well as the Prix Montre de l'Année. Founded in 2005, his press agency TàG Press +41 contributes to some twenty media. These include Journal Suisse d'Horlogerie (2008-2014), Heure Suisse/Schweiz and Année Horlogère, F/D/E (2011-2014), Watchonista.com (2013-2019). In 2019, he founded and chaired "JSH Archives & Patrimoine" to relaunch the Swiss watchmaking journal JSH. Then in 2021, he built on his very first editorial venture, the "bloghorloger.ch" founded in 2003, to come back online with the Swiss Watch Passport® (by JSH®). Joël A. Grandjean is a member of the SSC, the Swiss Society of Chronometry, and of the jury of the Prix Gaïa, aka the "Nobel of watchmaking" awarded since 1992 by the MIH, Le Musée International de l'Horlogerie in La Chaux-de-Fonds.