An essential behind-the-scenes figure in Swiss watchmaking, Boris Petitpierre passed away suddenly and much too soon. Read the micro portrait that the Journal Suisse d’Horlogerie JSH dedicated to him, between Bono and Elton John.
Joël A. Grandjean, JSH Magazine & Swiss-Watch-Passport.ch’s editor in chief
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Between Elton John and Bono, Boris Petitpierre and his set of watchmaking tools
{Released on November 1, 2022} As head of his eponymous company, which has been added like a manufacturing gem to the industrial necklace of Acrotec Group, Boris Petitpierre in Cortaillod (NE) is still not believing it!
By Albert-J. de Buttes-LaCôte / 1876 News Agency (suc. TàG Press +41)
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When his lot No. 15, an ultra-luxury box containing a complete set of watchmaking tools – the historic know-how of his company – was confronted with the red piano on which Elton John has just stood up and played, he thought he was living a wide-eyed dream. He was right there, in the heart of the world’s jet set, surrounded by stars including Bono, the charismatic leader of the band U2.
It is true that this case, which comes from watchmaking regions that have to remain in the shadows and discreetly as often demanded by the famous brands, had already been ordered in a leatherless version by the Dalai Lama himself, or in other equally customisable versions by international figures.
Watchmaking makes everything possible, even the red of the most starry carpets