Here’s to ten years of Bomberg! What an incredible journey it has been, full of successes and challenges. To celebrate, Bomberg announces the launch of its Bomberg’s Bolt-68 Neo Automatic Anniversary Collection — which reflects the brand’s striking maverick attitude, design, and individuality.
A Selection of Ashmita Muthoora / @TRP, Public Relations Cabinet
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Inspired by Mexican culture and its celebration of life and death, it features three unique timepieces with extraordinaire motifs and engravings and a t-shirt designed specially by Mexican fashion house Ay Güey! presented in a skull shaped leather box. The Bolt-68 Neo Automatic Anniversary collection was created to celebrate life to its fullest. To seize every moment while we can, and to live according to our desires, and going beyond the limits that conventions dictate. Carpe Diem!
A celebration to remember
Bomberg’s Bolt-68 Neo Automatic Anniversary collection draws inspiration from Mexico’s rich culture and traditions, paying tribute to skulls and their mystical meaning. But why the Skull?
The Skull is the quintessential Bomberg symbol.
Bomberg’s timepieces became very popular in Mexico when they were first launched ten years ago. Over time, the brand has integrated more stories and tokens from this extraordinary country and into its identity. And of course, one of the most powerful symbols of Mexican culture is the Skull. The skull reminds us that one day we will all be gone to the after death. But before that happens, we must live life to its fullest according to our own rules, embracing emotions, family, and friends while daring to be different. Seize the day!
An extraordinaire message
In more than one way, Bomberg is strongly influenced by the pre-Hispanic Mexican culture. To honor this special occasion and celebrate our origins, only extraordinary details would suffice. The engravings on the cases and bracelets of the three watches in the Collection take up the symbolism of the Yaxche, the Mayan Tree of Life. As the Popol Vuh, the sacred Maya scripture tells, the Gods planted four Yaxche (Ceiba) trees in each corner of the world so that they could hold up the heavens. A fifth Yaxche was then planted in the center of these four trees so that its roots could reach the underworld and its branches reached the heavens.
This central tree, called The Life Tree, was viewed as a sacred connector between the three realms: the Underworld, Middle world, and heavens and was thought to provide a channel for souls to travel into either realm. The Life Tree is a powerful symbol. It acts as a channel through which the sacred flows to both the heavens and the underworld, while bringing movement and Life to all Earth creatures. An icon of continuity, which reminds us that Life is a neverending cycle of growth and change, and that we must cherish and embrace every moment of it!
A mystical collaboration
The special edition t-shirt included in the collection was designed and developed by the Mexican company Ay Güey! (https://www.ayguey.mx/). All production is done at home, in Mexico, which makes this shirt a truly local product. Established with one goal — to spread awareness of Mexican traditions, beliefs, and culture to the world — Ay Güey! puts out authentic designs that are inspired by Mexican tradition and history. Each design is created with soul, offering a fresh new look on an ancient heritage through abstract art, culture-specific references, and relevant sayings on current topics. For Bomberg, this has been an exceptional, unique, even mystical collaboration.
Boxed in Perfection
Bomberg’s Bolt-68 Neo Automatic Anniversary Bronze PVD comes in a unique skull-shaped case. When taking out the foam, it is perfect for storing small trinkets and treasures. A great way to keep your belongings while still showing off your unique style.
The human skull has long been associated with Mexico’s rich culture and heritage. To commemorate the 10th anniversary of the brand, we are proud to introduce the Bomberg’s Bolt-68 Neo Automatic Anniversary Bronze PVD watch. This special edition watch celebrates the country’s connection to the brand, and its commitment to honoring life with joy and gratitude. The timepiece is remarkable for its intricate details and striking design. The skull motif on the dial is especially eye-catching, while the black and bronze accents give it a mystical touch. The PVD coated stainless-steel case features an intricate engraving inspired of the Yaxche, the Mayan Tree of Life, representing the ancient connection of Death and Life.
With a signature offset crown at 12 o’clock, sapphire crystal and second hand with logo counterweight, this watch makes a bold statement. The Super-Luminova® photoluminescent coating on its eyes and teeth, as well as on the indexes and hands adds a touch of edge, while ensuring perfect legibility even in the darkest conditions. Powered by a top-of-the-line Swiss automatic movement from independent manufacturer SOPROD, and with a high-grade silicone strap, this timepiece is a true celebration of fine craftsmanship, sure to impress anyone who sees it.
Bomberg is launching worldwide the Bomberg’s Bolt-68 Neo Automatic Anniversary Silver watch, an homage to the Mexican culture, its celebration of life and death, and its unique link with the Brand. This piece of timekeeping jewelry is manufactured with high-quality materials and craftsmanship and powered by a Swiss automatic movement produced by independent manufacturer SOPROD, a leading Swiss movement producer located in Tramelan, Switzerland. The dial features a stylized skull motif in relief — the quintessential Bomberg symbol. The powerful Super- Luminova® used on the dial means the watch is always legible – even in the middle of the night!
This new Bomberg icon also features an exceptional engraving on the case and bracelet inspired by the Yaxche, the Mayan Tree of Life. The 42.5 mm diameter case offers superior comfort on the wrist. With a bold, iconic look boasting sharp angles and pure lines, it offers the potential for multiple combinations. The Bolt -68 Neo Automatic Aniiversary Silver is instantly recognizable thanks to its crown at 12 o’clock and its domed sapphire crystal.
Bomberg has always had a close connection to Mexico culture and symbols. To mark the 10th anniversary of the brand, the special timepieceBolt-68 Neo Automatic Anniversary black has been created, featuring the iconic Bomberg skull on the dial, a symbol which honors Life and Death with joy and gratitude. This timepiece is a reminder of the brand’s roots and its commitment to celebrating life in all its forms.
The chronograph is the perfect mix of strength and elegance. With its stainless-steel construction and all-black accents, it makes a bold statement. The dial features a unique black skull motif in relief.
The Super-Luminova® photoluminescent coating on its eyes and teeth, as well as on the indexes and hands adds a touch of edge, while ensuring perfect legibility even in the darkest conditions. As with all Bomberang products, every detail is precise and perfect: sapphire crystal, crown at 12 o’clock, and the second hand with logo counterweight. This extraordinaire piece of timekeeping jewelry is powered by a Swiss automatic movement produced by independent manufacturer SOPROD, a leading Swiss movement producer located in Tramelan, Switzerland.
The watch is presented in a luxurious black skull leather reusable box, along with a t-shirt specially designed for the occasion by Mexican fashion company Ay Güey!
