BRANDS LIFE

10:10BRANDS LIFEMODELS & COLLECTIONSPRESS REL.

Arinis from Elka Watch Co, the first lake diving watch!

Like treasure raised to the surface, the Arinis is a diver’s watch whose quintessential aesthetic enhances the historic waters of Lake Neuchâtel. A Tool Watch tested by a scientist, ready…
Rolf Studer, co-CEO d'Oris avec Watch_it_with_Amandine pour l'interview Tekitoi
10:10BRANDSBRANDS LIFETekitoiW'NEWS

“WhoAreU” interview with Rolf Studer, CO-CEO Oris

My name is Amandine, I am now 13 years old and keen on watchmaking. Since the age of 7, when asked what job I want to do, I answer “watchmaker-designer…
10:10BRANDS LIFEMARKETS

More than 200 brands ‘passported’ through GenevaWorld 2024

GenevaWorld 2024′: a useful independent guide to the watches being exhibited in Geneva between April 9 and 15: GPS data, practical links… Much appreciated by collectors, this JSH guide is…
Amandine and Manuel Emch, Louis Erard CEO
10:10BRANDSBRANDS LIFETekitoiW'NEWS

“WhoAreU” interview with Manuel Emch, Louis Erard CEO

My name is Amandine, I am now 13 years old and keen on watchmaking. Since the age of 7, when asked what job I want to do, I answer “watchmaker-designer…
night view of the Lake Geneva Rade with its illuminated rooftop signs
10:10BRANDSBRANDS LIFECOMMUNICATIONJSH® PRINT

On the top of the World… illuminated rooftop signs on the Lake Geneva waterfront.

Geneva, its symbols… Among the must-sees, the Jet d’Eau, the flower clock, and, ever-present, this crowd of advertising signs around the lake. At night, they light up and, when the…
Guido Terreni, CEO Parmigiani Fleurier, avec Amandine pour l'interview Tekitoi
10:10BRANDSBRANDS LIFETekitoiW'NEWSWhoAreU

“WhoAreU” interview with Guido Terreni, CEO Parmigiani Fleurier

My name is Amandine, I am now 13 years old and keen on watchmaking. Since the age of 7, when asked what job I want to do, I answer “watchmaker-designer…
10:10BRANDS LIFEJSH® PRINTMARKETSMODELS & COLLECTIONS1stWHO’S

The ‘No Brand’ trend: under pressure, the Commergnat mystery

Appeared in the Journal Suisse d’Horlogerie JSH®. This ” golden fingers ” watchmaker has released his “Level One” in the most discrete way. This is the ultimate “no-brand” embodiment that,…
10:101stBRANDS LIFECRAFTSJSH® PRINTOPINIONWHO’S

‘No branding’ trend: Christian Etienne, the restorative label

Appeared in the Journal Suisse d’Horlogerie JSH®. Was he dreaming of a collection? From Porrentruy, this expert in antique watch restoration is establishing a name for himself by refurbishing a…
10:10BRANDS LIFEMARKETSPRESS REL.

Opening of Watchmakers United in Geneva!

Geneva. Following the successful launch of its digital platform in December 2023, Watchmakers United now offers a physical, immersive space exclusively devoted to independent watchmakers, showcasing its revolutionary distribution concept.…
WhoAreU interview with Sadry Keiser in Roger Dubuis's booth at W&W 2023
10:10BRANDSBRANDS LIFETekitoiW'NEWSWhoAreU

WhoAreU interview: Sadry Keiser, Roger Dubuis’s CMO

My name is Amandine and I’m now 13 years old. I’ve been passionate about watchmaking since the age of 7, and when people ask me what I want to do…

Recents posts

Le cadran, par le Dr. Helmut CROTT

The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand

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