Temps de lecture : < 1 minute
There are two kinds of counterfeiting. The one that is done with the complicity of the consumer, the accepted counterfeit, and the one that is done in spite of him, that tries to abuse him. The first one stimulates the consumer’s desire for inaccessible objects, leading him to take the step of illegal acquisition. The second, more refined, perfects its production tool and its finishes to such a degree of quality that it becomes difficult to distinguish the wheat from the chaff. Read the article by Ollivier Broto of the TàG Press +41 agency in the Spring Summer 2009 issue of Watch Around. As for the brands, it is time they stop playing the outraged victim and in the same time cultivating a certain pride in being counterfeit. Because when they reach the most copied brands, they don’t hesitate, in voice-over, to quote the phenomenon as a communication argument. Which of these brands will dare to communicate on this loss of earnings, just to take the wind out of the sails of the counterfeiters, while shedding a certain hypocrisy. This would be totally unprecedented… The crisis and the turmoil that goes with it, could perhaps give birth to such an ineptitude. It would be funny and not necessarily risky economically.
✍ Joel A. GrandjeanChief editor & publisher of the international watch magazine "Swiss Watch Passport® (by JSH®)" and of the Journal Suisse d'Horlogerie JSH® (the oldest Swiss Watch Journal founded in 1876). Member of Impressum, PressTourim and Club Suisse de la Presse, this Ivory Coast-born Swiss, descendant of a family of watchmakers, co-founded the magazines Montres Passion & Uhren Welt at Ringier in 1993 with Kenan Tegin, as well as the Prix Montre de l'Année. Founded in 2005, his press agency 1876 News (formerly TàG Press +41T) contributes to some twenty media through a network of around ten journalists or experts. These include Journal Suisse d'Horlogerie (2008-2014), Heure Suisse/Schweiz and Année Horlogère, F/D/E (2011-2014), Watchonista.com (2013-2019). In 2019, he founded and chaired "JSH Archives & Patrimoine" to relaunch the Swiss watchmaking journal JSH. Then in 2021, he built on his very first editorial venture, the "bloghorloger.ch" established on the web in 2003, to come back online with the Swiss Watch Passport® (by JSH®). Joël A. Grandjean is a member of the SSC, the Swiss Society of Chronometry, and of the jury of the Prix Gaïa, aka the "Nobel of watchmaking" awarded since 1992 by the MIH, Le Musée International de l'Horlogerie in La Chaux-de-Fonds
