Geneva, January 2023–Alpina is delighted to announce Swiss skateboarder Greg Ruhoff, 2022 Swiss Skateboarding Champion and Swiss Skateboarding Olympic Team hopeful, as a new Alpina Watches ambassador.
Une sélection de Shaniah Asha Gibson / @TRP, Public Relations Cabinet
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Besides their common origins, Alpina is delighted to embark on this new adventure with a partner whose attention to detail and technique is matched only by his spirit of adventure and love of thrilling pursuits. To symbolize this new joint adventure, Greg Ruhoff wears on his wrist the Alpiner Extreme Automatic.
Born in Lausanne, the 23-year-old athlete started skating at the age of 9 and it quickly became clear that skateboarding would change the course of his life forever. At 11 he entered his first competition and during his second, he placed on the podium. His love of competition had only just begun.
As the years went by, his passion for skateboarding grew as he became a regular on podiums all over the country, making him one of the best Swiss bowl skaters. This led to a spot on the Swiss national team and numerous invitations to international competitions such as the Dew Tour and the RedBull Bowl Rippers.
Last but not least, Greg cherishes sharing his passion and the skateboarding culture with future generations. He is currently developing a youth structure to offer skateboarding lessons and sessions throughout Switzerland. A great way to promote the sport he lives for.
In 2024, skateboarding will make its second appearance at the Olympic Games in Paris, and one of his dreams is to represent Switzerland at this legendary competition.
Swiss manufacturer of Alpine sports watches since 1883
Founded in 1883 and famous for its iconic red triangle, Alpina is a Swiss watch manufacturer based in Geneva. The brand set out to design luxury sports watches offering exceptional accuracy and reliability in the most challenging sporting environments, like the Alps.
A true pioneer of the watchmaking industry, Alpina has been the source of numerous patents and innovative calibers over the past 138 years. At the beginning of the 20th century, Alpina became the official supplier of watches to military pilots, before revolutionising the concept of sports watches in 1938 with the legendary Alpina 4.
True to its long tradition of innovation, Alpina launched the first Swiss made Horological Smartwatch in 2015, creating a new segment in the luxury Swiss sports watch market. In 2020, the brand introduced the AlpinerX Alive, a new generation of connected watches equipped with a heart rate monitor and GPS, among other things. Also committed to protecting the planet, Alpina created the Seastrong Diver Gyre Automatic range using recycled plastic from the oceans. In 2021, the brand is doubling down on its promise to get involved with organizations fighting to protect the environment. Joined together by the unifying principle We Shape the Change–the environmental equivalent of Reach Your Summit–Alpina will undertake a variety of measures aimed at drawing public attention to current environmental issues.
Inspired by the Alps from the very beginning, Alpina has always been heavily involved in outdoor activities and mountain sports. The brand has established strong partnerships demonstrating its commitment to this world, as well as a team of ‘Alpinists’, including athletes and friends of the brand working in the most challenging environments.
