Maurice Lacroix is named the ‘Official Timekeeper of the FIBA 3×3 World Tour’. Teams of 3 players compete in the fastest team sport in the world. There are no breaks and absolute concentration is essential. Watch the clock and decide whether to pass, shoot or dunk. Precision and timing are key to success. Who will be the winners? Wait and see. One thing is certain, as the event tours the globe, Maurice Lacroix will be on hand to provide Swiss precision timing.
A Selection of Ashmita Muthoora / @TRP, Public Relations Cabinet
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While Maurice Lacroix is based in the Jura mountains, the brand is no stranger to city life. Indeed, mindful that its clients are ambitious, competitive and successful, the Swiss brand participates in events in some of the world’s most exciting urban settings. Recent activities include partnerships with Mahindra Racing, King of the Court and Red Bull Dance Your Style
Now, Maurice Lacroix returns to the urban landscape as the ‘Official Timekeeper of the FIBA 3×3 World Tour’. This a global event which began life on the streets. The sport is a real success story progressing from its humble beginnings to the Olympic event it is today.
Elite basketball players from around the globe compete in numerous events held in various prominent cities. Teams of 3 players face off in a frenetic 10-minute battle, each eager to claim victory. There’s no chance to rest. And all the time, every match is seen by millions of fans, broadcast live in over 100 countries. Moreover, with a huge social media audience, connected fans are never far from the action.
These professional athletes are at the top of their game. They cover the cour t with incredible alacrity. Pass or shoot, there’s a 12-second shot-clock, indecision is not an option. Precision and timing are essential for success.
While the players are at the top of their game, the FIBA 3×3 World Tour is also very inclusive, with each urban event fusing sport with entertainment. Spectators can enjoy non-stop music, entertainers and spend time in dedicated fan areas
The first FIBA 3×3 World Tour event of the season will take place in Utsunomiya, Japan on the 14th and 15th May. Nobody knows who will win, but one thing is certain, Maurice Lacroix will be on hand to provide Swiss precision timing.
