[19 February 2011] A coat of arms to celebrate its first decade! Amarildo Pilo has celebrated the tenth anniversary of his brand Pilo & Co Geneva. A journey marked by 11 collections, including the latest Corleone, which stands out from the common watchmaking landscape by a sense of contemporary and seductive design as well as by a claimed accessibility. Its models range from CHF 200.00 to CHF 1,200.00, with the obvious exception of custom-made watches with gem-setting. Mister Pilo, nicknamed “nose design” by the professional publications, has not said his last word. Another anniversary detail: from 2011 onwards, each crown will have two initials “PW”, Pilo and Watches, engraved on its top.
Editor in chief & publisher of Swiss Watch Passport and JSH Magazine. Member of impressum, this native from Ivory Coast and descendant of a swiss family of watchmakers co-founded with Kenan Tegin at Ringier in 1993 the magazines Montres Passion & Uhren Welt and the Watch of the Year Award. Established in 2005, his news agency TàG Press +41, writes for about twenty media. He has been appointed as editors-in-chief of Journal Suisse d'Horlogerie (2008-2014), Heure Suisse/Schweiz and Année Horlogère, F/D/E (2011-2014), Watchonista.com (2013-2019). In 2019, he relaunched JSH Magazine and then, in 2021, builds on the bloghorloger.ch, his first editorial venture founded in 2003, to create the Swiss Watch Passport watchmaking online magazine. Joel Grandjean is a member of the SSC (Swiss Chronometry Society), and of the jury of the Gaïa Award (MIH)
The work of a lifetime, the book "Le Cadran" by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand