Bucherer

10:101stCOMMUNICATIONMARKETSOPINION

Rolex buys Bucherer: the crowning achievement of independencies

Until Rolex announced its takeover of Bucherer, the brand with the crown had only one boutique in the world, in Geneva, in order to comply with cantonal law allowing it…
10:101stDISTREVENTS & PEOPLEJSH® PRINTWHO’S

JSH magazine at Bucherer Paris: ultimate luxury according to Coralie

During a very select talk-breakfast in the pre-owned watches area of Bucherer Paris, on April 12, 2022, Coralie Omgba invites Joël A. Grandjean, the editor-in-chief of the Swiss watchmaking journal…
BRANDS LIFEHISTORICAL FEATURESMOVEMENT

Carl F. Bucherer, the movement

{June 30, 2008} Bruno Jufer is the Executive Vice President of Bucherer Montres SA, aka Carl F. Bucherer (the brand name), after having worked for Desco and Maurice Lacroix. He…

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Le cadran, par le Dr. Helmut CROTT

The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand

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