SwissWatchPassport

MARKETSOPINION

Counterfeiting, that ‘privilege’ that brands dream of

There are two kinds of counterfeiting. The one that is done with the complicity of the consumer, the accepted counterfeit, and the one that is done in spite of him,…
COMMUNICATIONOPINION

Watch Around Magazine, counterfeiters take on the press (2009)

{First published on June 29, 2009} The latest issue of Watch Around is a qualitative digest of trendy articles, with a knowledge that would make any self-respecting watchmaking publication pale…
BRANDS LIFEMATERIALSMODELS & COLLECTIONS

In 2008, Chromalight, the luminescence according to Rolex

{04 November 2028} In addition to the many improved performances of the Rolex Oyster Perpetual Sea-Dweller Deepsea, the famous professional deep-sea diving watch relaunched by Rolex, the Chromalight is a…
BRANDS LIFECOMMUNICATIONWHO’S

Hamilton and Hollywood, both H’s linked since 1951

{October 13, 2008} The shared story of these two “H “s starts underwater. The divers in the Oscar-winning film “The Frogmen” are all wearing Hamilton. The message was received loud…
BRANDS LIFECOMMUNICATIONMODELS & COLLECTIONSNON-SWISS BRANDSW'NEWS

WWF targets India’s wrists

{Published on September 22, 2008, bloghorloger.ch} India is turning to the green: Titan, the Indian manufacturer affiliated to Tata Holding, has just signed an agreement with the WWF to manufacture…
DISTRECO NEWSMARKETS

2008, Gulf States: Rivoli Group becomes part of the Swatch Group

In July 2008, the Swatch Group has acquired a strategic investment in Rivoli Group, one of the leading distributors of luxury goods in the GCC (Gulf Cooperation Council) region. This…
BRANDS LIFEMODELS & COLLECTIONSMOVEMENT

The very secret metronomic second…

{Published on June 19, 2008} Metronomic Second. When you look at the dial of the automatic watch designed by Fabrizio Cavalca for Steinway & Sons, you can see through the…
BRANDSHISTORICAL FEATURES

Auguste Reymond in brief

{published on July 16, 2017} Established in 1898, the Tramelan-based brand has cleverly moved away from its initial business, the private label, to build up a stunning collection of mechanical…
BRANDS LIFEHISTORICAL FEATURESMARKETSWHO’S

Pilo & Co Geneva: how it started…

{Published on March 11, 2007} Born the 11.11. of 2001, the brand which is distributed in about forty stores in Switzerland, has infiltrated Lebanon and the Middle East in the…
BRANDSHISTORICAL FEATURESWHO’S

Thomas Loosli and Auguste Reymond

{First published February 18, 2017} Auguste Reymond: Thomas Loosli has taken over the company from his father, a private label specialist. The company has the internationally known brand ARSA (Auguste…

Recents posts

Le cadran, par le Dr. Helmut CROTT

The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand

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