Since it was founded in 1888, Carl F. Bucherer has been at home in Lucerne, one of Switzerland’s most picturesque cities. The brand proudly identifies with Lucerne, but in its 134-year history, thanks to its adventurous and cosmopolitan founding family, it has established itself as a free-spirited, contemporary watch manufacturer that finds itself at home all over the world. The new Heritage BiCompax Annual Hometown Edition pays a unique tribute to 16 of the brand’s adopted hometowns in nine different countries.
A Selection of Ashmita Muthoora / @TRP, Public Relations Cabinet
Insta | Linkedin | Facebook
Rooted in the Heart of Switzerland: Carl F. Bucherer will always have a powerful connection to the city of Lucerne, where it was founded in 1888. As a truly global brand, though, it also has strong links to some of the world’s most popular places and, with its Heritage BiCompax Annual Hometown Edition, it honors Lucerne and 16 of the other cities it is proud to call home.
At Home Everywhere in the World
Carl F. Bucherer is resolutely Swiss, so it should come as no surprise that eight of the watches in the collection pay homage to some great places in its home country: Lucerne is one of them, of course, and it is joined by Basel, Bern, Geneva, St. Gallen, Zermatt, and Zurich. Two of Switzerland’s neighboring countries, Austria and France, are represented by Heritage BiCompax Annual Hometown Editions dedicated to Vienna and Paris, respectively. Furthermore, models have also been created to honor two German cities, Berlin and Munich. Rounding out the offering are five other global capitals: Beijing, London, Mumbai, New York, and Tokyo.
Carl F. Bucherer’s CEO, Sascha Moeri, says that the Hometown Edition watches express an emotional message that is closely linked to the brand: “The entrepreneurial spirit that characterizes the Bucherer family has always included international travel. In essence, they paved the way for today’s contemporary business travelers.
They set out to see the world and found themselves at home wherever they were, finding new opportunities and becoming closely acquainted with the people in the places they visited. As a result, we are represented in most of the world’s cosmopolitan cities and, in the spirit of the Bucherer family, find ourselves at home in all of them!”
A Unique Tribute to Some Amazing Cities
The Hometown Edition timepieces will resonate with the people who live in each of these amazing places or who have, perhaps, adopted one of them as their own hometown. These striking limited-edition watches pay a unique tribute to some of the finest cities around the world, and wearers will cherish the chance to express their sense of identity with a place that has a special meaning to them.
Each of the dedicated Heritage BiCompax Annual Hometown Edition watches is an interpretation of Carl F. Bucherer’s popular Heritage BiCompax Annual watch, which was introduced in 2018. It took its design inspiration from one of the brand’s archival pieces dating back to the 1950s. Combining vintage flair with contemporary features, it was a perfect expression of the brand’s heritage. With its symmetrically arranged chronograph counters positioned on the dial’s horizontal central axis and a tachymeter scale framing the dial, it generated an enthusiastic response and has become one of Carl F. Bucherer’s most coveted watches. The Heritage BiCompax Annual Hometown Edition timepieces are set to make it even more popular.
