World Watch Day: Unity is strength

2 May, 23:08

Temps de lecture : < 1 minute

Editorial note: ‘ProWatCH, Culture & Savoirs Horlogers Suisses’ and ‘JSH Archives & Patrimoine’ invite all players they have contacted between 2020 and 2025 to join the initiative launched in Geneva on 7 April 2025.

World Watch Day New Initiative’s press release

In order to facilitate clarity and consistence around this new World Watch Day, ProWatCH and JSH are offering new initiators the four domain names registered between 2020 and 2022:

world-watch-day.world
world-watch-day.org
world-watch-day.com
world-watch-day.ch

“This is a concrete sign of our commitment to the new momentum announced during the 2025 edition of Watches & Wonders. This initiative is in line with our desire to serve the industry and make this day, with its ‘high media added value’, part of a collective and inclusive dynamic,’ said journalist Joël A. Grandjean, founder of ProWatCH (2006) and JSH (2019).

By positioning its hands at 10.10 the watch seems to be "smiling". For this reason, most of the watches illustrated show this time, which makes the logo and/or the brand name easier to identify

October 10 in 2020, the first World watchmaking day?

Published at 10:10 a.m. on 10 October 2020 "Today is the 10th of October 2020, and it’ s 10.10 am. That’ s the time I chose to share with you a crazy dream: what if, starting from the 10:10 watchmaker’s hour, i.e. the “smiling” position of the hands of a watch, a world watchmaking day could be born?"

Follow-up to the article appeared in Le Figaro (2022): ‘Watchmaking, a world day?

The idea of World Watch Day is making headlines thanks to a brand new article in Le Figaro. It reminds me of this post published on 10 October 2020 at 10:10 a.m. (!!!) on bloghorloger.ch (now Swiss Watch Passport).

Asha Shaniah Gibson

As Swiss Watch Passport's translation supervisor, Shaniah Asha Gibson is the co-founding president of St-LuSwiss (a Swiss organisation for the promotion of the Caribbean island of Saint Lucia). She provides her non-profit organisation's translation services to Swiss Watch Passport magazine (by JSH) and to the public relations agency @TRP (Textes et Relations, Production).

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