10:101stBRANDS LIFEHISTORICAL FEATURESMODELS & COLLECTIONSMOVEMENTPOINT OF VIEW

ArtyA Son of Sound ‘Union Jack’ chronograph appears in Paris Match French Magazine

Temps de lecture : < 1 minute

It needed to be daring! This shape embodies the upper end of an instrument’s neck, where everything is harmonized and tuned. Yvan Arpa, a rock’n’roll figure of an inventive and no-limit watchmaking, touched by street culture, is here cultivating his penchant for music. He who used to collect, on the floor of their studio, the plectrums of the band Kiss to make dials, tries here to iconize this rupturist aesthetic. And to install the ArtyA-Woodstock caliber, developed with the Concepto motor manufacturer, in this box that would make a in-caging professional sweat.

By Joël A. Grandjean / JSH® Magazine & Swiss Watch Passport Publisher & Editor in Chief

Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin

Appeared on page 24 of the December 02, 2021 Paris-Match

Recents posts

Le cadran, par le Dr. Helmut CROTT

The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand

Top categories

JSH

Menu