Progressive spirit: presenting the heritage chronometer celebration, a revival of a retro-futuristic watch that helped catapult Carl F. Bucherer into the modern age…

Une sélection de Shaniah Asha Gibson / @TRP, Public Relations Cabinet
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The 1960s represented a modern awakening–a revolution in fashion, technology, and culture. For Carl F. Bucherer, the decade was also a turning point: always global in outlook, the watch manufacturer was rapidly expanding internationally and introduced a progressive new aesthetic. For 2023, CFB is unveiling a contemporary, limited-edition revival of a timepiece that exemplified its approach to design in that pivotal era. Updated for modern tastes, the Heritage Chronometer Celebration is elegantly understated yet effortlessly stylish–ideal for life’s special occasions.

The connections between the Heritage Chronometer Celebration lineup and its 1960s precursor are obvious. The simple, almost utilitarian aesthetic is deliberately restrained–a tribute to a watch that deliberately eschewed frills and excesses. The mesh bracelet and the squared-off facets of its hands and index marks are characteristically pragmatic and purposeful. The clear contrast of the hands against the dial is deliberately practical: this is a pure celebration of its precision as a COSC-certified chronometer–no complications necessary.

Utilitarian chic

Yet, while retro-futuristic in origin, the Heritage Chronometer Celebration feels fresh. The design is “cleaner,” and the profile of the watch and the crystal compliment each other. The yellow gold so popular in the 1960s makes way for more on-trend colors and materials, with 18 K rose gold or stainless steel cases and bracelets. Smaller components give the bracelets a more fluid-like, less chunky appearance.

While its overall appearance is one of unadorned simplicity, the Heritage Chronometer Celebration’s innate elegance is designed for special occasions. It is an essential accessory for those meaningful moments in life that demand the perfect finishing touch for elegant, glamorous, and stylish outfits–from milestone birthdays to weddings, cocktail parties, and walking the red carpet.

Despite its modest aesthetic, a closer inspection reveals finesse and pure craftsmanship: hands and index marks with beveled edges that lend them a subtle three-dimensional appearance; the second hand tipped with a bright red arrow, just like in the original; the galvanized silver, black lacquered, or brown gradient lacquered dials create gently shimmering reflections; the unequivocal words “Officially Certified Chronometer” proudly communicating its accuracy.

Subtle details, hidden heritage

Finally, an extra detail known only to the wearer: a case back signaling CFB’s heritage with a 1960s era embossed family crest featuring a swan, symbolizing Carl F. Bucherer’s hometown of Lucerne; a beech tree, representing the Bucherer family; and the date of the manufacturer’s foundation in 1888.

With the 18 K rose gold variants, with either brown or silver dials, limited to just 88 pieces each, and the stainless steel versions, with either black or silver dials, limited to just 188 pieces each, these stylish watches have been specially created to help mark CFB’s 135th anniversary year.

In recognizing the broad significance of the 1960s, the reborn Heritage Chronometer Celebration connects the brand to the past while expressing the promise of the future, articulating the brand’s pioneering spirit established by CFB’s founder, Carl Friedrich Bucherer, and evolved by each of his successors.