montres

Perrelet news: Turbine Carbon Forest Green & Turbine Carbon Midnight Blue

Perrelet welcomes 2023 with two new creations, designed for the man who likes to enhance his personality with a unique and distinctive style and pays great attention to the accessories…

Antiquorum Geneva auction, CHF 8.833 million and outstanding lots

Beau-Rivage Geneva, November 5 and 6, 2022. The experts at Antiquorum, a Geneva-based pioneer in wristwatch auctions founded in 1974, brought together a selection of 481 lots. Three major lots…

Rubel & Ménasché, diamantaire à la pointe de l’innovation

Rubel & Ménasché keeps on surprising. The only Parisian diamond manufacturer to have raised its expertise to levels of industrial technicality, in addition to supplying the great Houses of Place…

Vericut update, iconic software

August 2013. It’s impossible to separate CGTech from its flagship product Vericut. Much more than just software, it’s the perfect solution for joining a partner network involving a large number…

The iconic Bichrono from LaCour has joined Geneva’s watchmaking heritage

{July 2013} The urban designer Pierre Koukjian, also known as an artist and sculptor, sees everything in double. Because none of his clients would purchase his Bichrono model, he created…

ArtyA, shooting live bullets in the luxury target

February 2013. Inspired by a street culture that transforms its unique pieces into real happenings, Yvan Arpa ventures an improbable wedding: high-end watches and firearms.   Yvan Arpa détourne les…

Akyalis, the microfiber breakthrough

January 2013. The press release has just been issued. In the world of ultimate care for precious objects, watches or jewelry, microfiber according to Akyalis, suitable for any form of…

Diane Kruger: “My relationship with Jaeger LeCoultre is organic”

(September 2012) Yes, the most famous stars are also sensitive targets for Swiss watch beauties. So history and products work for brands, much more than their marketing and PR departments.…

Pilo & Co Genève, les armoiries du 10ème

[19 February 2011] A coat of arms to celebrate its first decade! Amarildo Pilo has celebrated the tenth anniversary of his brand Pilo & Co Geneva. A journey marked by…

What is the connection between Lange and Cyma?

{News published in 2009} Walter Lange, founder of A. Lange & Söhne celebrated his 85th birthday. When asked what his very first watch was, he answered “A Cyma”. I have…

Recents posts

Le cadran, par le Dr. Helmut CROTT

The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand

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