Prowatch

BRANDS LIFEMODELS & COLLECTIONSMOVEMENT

The very secret metronomic second…

{Published on June 19, 2008} Metronomic Second. When you look at the dial of the automatic watch designed by Fabrizio Cavalca for Steinway & Sons, you can see through the…
BRANDSHISTORICAL FEATURES

Auguste Reymond in brief

{published on July 16, 2017} Established in 1898, the Tramelan-based brand has cleverly moved away from its initial business, the private label, to build up a stunning collection of mechanical…
BRANDS LIFEHISTORICAL FEATURESMARKETSWHO’S

Pilo & Co Geneva: how it started…

{Published on March 11, 2007} Born the 11.11. of 2001, the brand which is distributed in about forty stores in Switzerland, has infiltrated Lebanon and the Middle East in the…
BRANDSHISTORICAL FEATURESWHO’S

Thomas Loosli and Auguste Reymond

{First published February 18, 2017} Auguste Reymond: Thomas Loosli has taken over the company from his father, a private label specialist. The company has the internationally known brand ARSA (Auguste…

Recents posts

Le cadran, par le Dr. Helmut CROTT

The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand

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