Prowatch

BRANDS LIFECOMMUNICATIONW'NEWS

Pilo & Co Genève, les armoiries du 10ème

[19 February 2011] A coat of arms to celebrate its first decade! Amarildo Pilo has celebrated the tenth anniversary of his brand Pilo & Co Geneva. A journey marked by…
BRANDS LIFEHISTORICAL FEATURESMATERIALSMOVEMENTOPINION

Historic relief: Tissot’s new caliber

{Released on July 8, 2010, bloghorloger.ch} The new C01-211 calibre, an automatic chronograph exclusively developed for Tissot (and Swatch) in collaboration with ETA, has arrived in Tissot’s high-volume production… By…
BRANDSBRANDS LIFEHISTORICAL FEATURES

Cyma’s 150th anniversary

{September 2009} In three years, the 150th anniversary. Let’s hope that the Locle-based brand, born in 1862, which was somewhat deprived of its past and its historical wealth by several years…
MARKETSOPINION

Counterfeiting, that ‘privilege’ that brands dream of

There are two kinds of counterfeiting. The one that is done with the complicity of the consumer, the accepted counterfeit, and the one that is done in spite of him,…
COMMUNICATIONOPINION

Watch Around Magazine, counterfeiters take on the press (2009)

{First published on June 29, 2009} The latest issue of Watch Around is a qualitative digest of trendy articles, with a knowledge that would make any self-respecting watchmaking publication pale…
BRANDS LIFEMATERIALSMODELS & COLLECTIONS

In 2008, Chromalight, the luminescence according to Rolex

{04 November 2028} In addition to the many improved performances of the Rolex Oyster Perpetual Sea-Dweller Deepsea, the famous professional deep-sea diving watch relaunched by Rolex, the Chromalight is a…
BRANDS LIFECOMMUNICATIONWHO’S

Hamilton and Hollywood, both H’s linked since 1951

{October 13, 2008} The shared story of these two “H “s starts underwater. The divers in the Oscar-winning film “The Frogmen” are all wearing Hamilton. The message was received loud…
BRANDS LIFECOMMUNICATIONMODELS & COLLECTIONSNON-SWISS BRANDSW'NEWS

WWF targets India’s wrists

{Published on September 22, 2008, bloghorloger.ch} India is turning to the green: Titan, the Indian manufacturer affiliated to Tata Holding, has just signed an agreement with the WWF to manufacture…
DISTRECO NEWSMARKETS

2008, Gulf States: Rivoli Group becomes part of the Swatch Group

In July 2008, the Swatch Group has acquired a strategic investment in Rivoli Group, one of the leading distributors of luxury goods in the GCC (Gulf Cooperation Council) region. This…
BRANDS LIFEHISTORICAL FEATURESMOVEMENT

Carl F. Bucherer, the movement

{June 30, 2008} Bruno Jufer is the Executive Vice President of Bucherer Montres SA, aka Carl F. Bucherer (the brand name), after having worked for Desco and Maurice Lacroix. He…

Recents posts

Le cadran, par le Dr. Helmut CROTT

The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand

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