Neuchâtel, October 11, 2021, 11:10 am. The BA111OD brand provides affordable access to the best of Swiss watchmaking. The Veblen Dilemma, the new timepiece of Thomas Baillod is a 43 mm diameter Tourbillon completely made in the Neuchâtel area.
The Tourbillon is a highly spectacular watchmaking complication usually offered by the biggest brands at prices unattainable by the general public (several tens of thousands of swiss francs). To propose such a masterpiece for only CHF 3’920.00 is the result of the brand’s innovative commercial approach. It also sends a powerful message to the future of the Swiss watch industry, suppliers and retailers, by reinforcing the attractiveness of the Swiss mechanics.
The Veblen* Dilemma Tourbillon, BA111OD’s Chapter 4
With this 43 mm diameter tourbillon entirely produced in the canton of Neuchâtel and its nearby surroundings, Thomas Baillod is claiming uncompromising chronometry, a definitely contemporized fundamental aesthetic as well as the tangible demonstration of the sales concepts he has been teaching for several years. Solutions that provide encouraging systemic answers to the actors of the local industrial fabric, the suppliers, and to those of the global distribution, the retail market.
Unprecedented combination of several factors!
This hand-wound Tourbillon caliber, which runs at 21,600 vibrations per hour, is the result of an encounter between the experienced watchmaker Olivier Mory (La Chaux-de-Fonds), and a well-respected captain of industry who has turned into a business angel. Today, this highly complicated movement is being offered by the BA111OD watch brand in a customized version, as the BA.01. It is the result of an expertise in manufacturing excellence. It has successfully undergone the steps for its reliability, theses watchmaking tests that intentionally mistreat watches and high quality mechanisms in order to ensure their durability, trustworthiness and precision values.