OPINION

The BA111OD system gives birth to a CHF 3’920.00 tourbillon!

Thomas Baillod, now the “tourbillon troublemaker”, is throwing a spanner in the works! His entirely Swiss Made tourbillon for less than CHF 4’000.00 brings complicated watchmaking to the masses. And…

Pentagonal rupturist design, the new Tzoumy Geneva watches on Kickstarter

Nothing new under the sun in the watch design scene. Except for a particularly wearable pentagonal style created by the Geneva watchmaker Yvan Monnet. An affordable Swiss Made watch for…

“Time matters”: Rodolphe Cattin, a visual person

Before him, the designer’s job had never had a name in watchmaking. Those artists who did have a name used to sell their drawings anonymously to both the brands and…

Thomas Baillod, Linkedin ambassador?

He regularly occupies the media spotlight, giving himself a few splashes that sometimes irritate, sometimes delight. Between two Webinars, including training sessions launched online long before the coronaïc age (“Watch…

Neuchâtel: case of poison-pen letters in swiss watchmaking community

The man*, former co-founder of a high-end brand, CEO in sight, has confessed. Several criminal complaints have been filed and he has just been sentenced. The charges are extremely serious.…

Presque 20 millions pour une Rolex en acier: au-delà du placement!

Les ventes aux enchères horlogères se sont-elles emballées? Pourtant utile à l’image de l’horlogerie mécanique, la course aux records risque d’éclipser l’intérêt du public pour les nouveautés ou le simple…

Bennahmias speaks out in favor of suppliers and… of Swiss Made

He is a regular of verbal punchlines! With his leather jacket, he sets the record straight, he turns up the heat and becomes the spokesman for Swiss Made. And he’s…

EPHJ, the first physical Watch Exhibition of 2021

Postponed! From September 14 to 17, 2021, the EPHJ exhibition will take place at Palexpo Geneva. More than 800 exhibitors are expecting nearly 20,000 visitors! Hope for the post COVID…

Code 41, the irritating lessons giver: false gurus are out!

Unashamedly spitting in the soup that has fed you? A former watch designer for brands that have added some prestige to his CV, Claudio d’Amore, founder of Code 41, exists…

Tavannes Watch is the birth father of the Chronomat

Amazing, this Chronomat model of Tavannes Watch from 1946 is very similar to the Breitling’s Chronomat reference 769. What if the history of the mythical calibers of Swiss watchmaking was…

Recents posts

Le cadran, par le Dr. Helmut CROTT

The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand

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