HISTORY

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Cyma’s 150th anniversary

{September 2009} In three years, the 150th anniversary. Let’s hope that the Locle-based brand, born in 1862, which was somewhat deprived of its past and its historical wealth by several years…
BRANDS LIFEHISTORICAL FEATURESMOVEMENT

Carl F. Bucherer, the movement

{June 30, 2008} Bruno Jufer is the Executive Vice President of Bucherer Montres SA, aka Carl F. Bucherer (the brand name), after having worked for Desco and Maurice Lacroix. He…
BRANDSHISTORICAL FEATURES

Auguste Reymond in brief

{published on July 16, 2017} Established in 1898, the Tramelan-based brand has cleverly moved away from its initial business, the private label, to build up a stunning collection of mechanical…
FAMOUS WATCHMAKERSHISTORYWHO’S

Pellaton-Favre, Albert – Histoire du tourbillon.

{Publié le 14 mars 2007} Albert Pellaton-Favre, père du célèbre James Pellaton, fut fabricant de tourbillons au Locle. Il construisit 82 chronomètres à tourbillon, tous munis d’un échappement à détente…
BRANDS LIFEHISTORICAL FEATURESMARKETSWHO’S

Pilo & Co Geneva: how it started…

{Published on March 11, 2007} Born the 11.11. of 2001, the brand which is distributed in about forty stores in Switzerland, has infiltrated Lebanon and the Middle East in the…
BRANDSHISTORICAL FEATURESWHO’S

Thomas Loosli and Auguste Reymond

{First published February 18, 2017} Auguste Reymond: Thomas Loosli has taken over the company from his father, a private label specialist. The company has the internationally known brand ARSA (Auguste…

Recents posts

Le cadran, par le Dr. Helmut CROTT

The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand

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