OPINION

10:101stEVENTS & PEOPLEOPINIONWHO’S

Amr Sindi aka “The Horophile”

Behind “The Horophile” and his now famous playful rabbit lurks the hybrid Amr Sindi, one of the web’s most impactful influencers. Above all, a “quasi-brand” synonymous with passion, authenticity and…
10:101stCOMMUNICATIONJSH® PRINTOPINION

The truth according to ChatGPT, it’s quite scary!

I did an experiment: I questioned this “prototype conversational agent.” Does it know about the Swiss Watch Passport? His answer astounded me! Not only does it claim to know, but…
10:101stJSH® PRINTMATERIALSOPINION

Positive Coating, visual watchmaking poetry

Ultra-technical expertise sometimes generates poetry… To say that a blue is desaturated, smoky, klein, seram, dove or turquin, is to treat words as if they were raw ore crossed by…
Julien Tornare, Zenith CEO, and Amandine during the "WhoAreU" interview
10:10BRANDSBRANDS LIFEOPINIONTekitoiW'NEWSWHO’SWhoAreU

‘WhoAreU’ interview with Zenith CEO, Julien Tornare

My name is Amandine, I am 12 years old and keen on watchmaking. Since the age of 7, when asked what job I want to do, I answer “watchmaker-designer at…
10:101stJSH® PRINTOPINIONSUPPLIERSWhoAreU

SSC Journée d’Etudes: expresso avec Michele Fazzone

Comme le veulent les statuts de cette vénérable société fondée en 1924 et dont le journal suisse d’horlogerie JSH fut l’organe officiel durant plusieurs décennies, la présidence change chaque trois…
10:101stJSH® PRINTOPINIONWHO’S

Stéphane Cornioley, watch dials and virtuosities

Since the age of 5, he who became administrative manager of “Les Cadraniers de Genève SA” has been blowing on a flute. Then a clarinet, and finally a saxophone. But…
10:101stBRANDSBRANDS LIFEOPINIONWHO’S

LVMH Group: the Arnault children in control

What if Julien Tornare (photo below), the current CEO of Zenith, were to take over the management of TAG Heuer vacated by the departure for Bulgari of the almost thirty-year-old…
10:101stOPINIONWHO’S

Ramon Iso, Diamonds, Precious stones and Porsche steering wheels

Featured in Legends magazine. In the night, the only recognisable headlights opposite are those of a Porsche. Ramon Iso has become a prince of gem-setting and diamonds in the heart…
Selfie with Samuel Hoffmann Hautlence and Amandine
10:10BRANDS LIFEOPINIONTekitoiW'NEWSWHO’S

‘WhoAreU’ interview : Samuel Hoffmann, Brand manager Hautlence

My name is Amandine, I am 11 years old. I am keen on watchmaking and, since the age of 7, when asked what job I want to do, I answer…
10:101stCOMMUNICATIONMARKETSOPINION

Rolex buys Bucherer: the crowning achievement of independencies

Until Rolex announced its takeover of Bucherer, the brand with the crown had only one boutique in the world, in Geneva, in order to comply with cantonal law allowing it…

Recents posts

Le cadran, par le Dr. Helmut CROTT

The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand

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