OPINION

10:101stBRANDS LIFECRAFTSJSH® PRINTOPINIONWHO’S

‘No branding’ trend: Christian Etienne, the restorative label

Appeared in the Journal Suisse d’Horlogerie JSH®. Was he dreaming of a collection? From Porrentruy, this expert in antique watch restoration is establishing a name for himself by refurbishing a…
10:101stCRAFTSEVENTS & PEOPLEJSH® PRINTOPINIONWHO’S

Career: Amande, young polymechanic

A future in watchmaking, working with it or for it, is not just a man’s choice. At a time when the industry is facing a shortage of vocations, Amande Berclaz…
10:101stCOMMUNICATIONHISTORYOPINION

Patek Philippe Museum: two bestseller volumes

“The Emergence of The Watch” and “The Quest for the Perfect Watch,” the two 104-page volumes are available for around 50 Swiss francs in a collector’s set at the Musée…
10:101stJSH® PRINTMOVEMENTOPINIONSUPPLIERS

LTM, an apart Manufacture: great ambitions and… small calibres!

{Article originally featured in JSH 2022}. Only a few professionals know it as LTM, an industrial pearl from Fleuris dedicated to watch movements. Behind this initials stands Le Temps Manufactures,…
10:10DISTRJSH® PRINTMARKETSMODELS & COLLECTIONSOPINION

AstroLuna and the Qlock hours

Swiss online retailer Qoqa, founded by Pascal Meyer from the Jura region, has entered the watchmaking market, adding hundreds of thousands of consumers to its community. More than 50,000 watches…
10:10HISTORICAL FEATURESJSH® PRINTOPINIONWHO’S

Pierre Amstutz, Swiss watchmaking is in mourning

Sad news: Pierre Amstutz passed away suddenly on 2023 November 10th, in his 55th year. Director of the Geneva School of Watchmaking since September 2009, he was about to celebrate…
10:10EVENTS & PEOPLEMODELS & COLLECTIONSOPINION

2023 Geneva Grand Prix: a crown for independents!

Sven Andersen didn’t make the podium with his rather sober “Jumping Hours Rising Sun Edition” in platinum, but shared the Jury’s special prize with Vincent Calabrese: in 2025, their baby…
10:10EVENTS & PEOPLEHISTORYOPINION

Jürgensen 250 years by Dr. Helmut Crott

Till November 4, 2023. These outstanding timepieces are not for sale! They are on display in an ephemeral exhibition at the La Réserve Hotel in Geneva, right in the hubbub…
10:101stEVENTS & PEOPLEOPINIONWHO’S

Amr Sindi aka “The Horophile”

Behind “The Horophile” and his now famous playful rabbit lurks the hybrid Amr Sindi, one of the web’s most impactful influencers. Above all, a “quasi-brand” synonymous with passion, authenticity and…
10:101stCOMMUNICATIONJSH® PRINTOPINION

The truth according to ChatGPT, it’s quite scary!

I did an experiment: I questioned this “prototype conversational agent.” Does it know about the Swiss Watch Passport? His answer astounded me! Not only does it claim to know, but…

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Le cadran, par le Dr. Helmut CROTT

The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand

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