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The iconic Bichrono from LaCour has joined Geneva’s watchmaking heritage
{July 2013} The urban designer Pierre Koukjian, also known as an artist and sculptor, sees everything in double. Because none of his clients would purchase his Bichrono model, he created…
COMMUNICATIONEVENTS & PEOPLEMODELS & COLLECTIONSWHO’S
Diane Kruger: “My relationship with Jaeger LeCoultre is organic”
(September 2012) Yes, the most famous stars are also sensitive targets for Swiss watch beauties. So history and products work for brands, much more than their marketing and PR departments.…
Le cadran, par le Dr. Helmut CROTT
The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand
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