Vicenterra

10:10BRANDSEVENTS & PEOPLEW'NEWS

The Vicenterra brand on TV news: opening up new markets!

Vicenterra founder Vincent Plomb talks to French-speaking Swiss television (RTS) about the opening up of new markets, in a topic covered by Nicolas Rossé. Between Georg-Alexander Kern (Breitling CEO), Jean-Christophe…
10:101stCOMMUNICATIONOPINION

Textual Story, 10 years of fiction format in 2024

Watchmaking, medias. The “textual story“, which casts a watchmaking object in didactic fiction, appeared on October 10, 2014 under the writing of specialist journalist Joël A. Grandjean. It is still…
10:10DISTRJSH® PRINTMARKETSMODELS & COLLECTIONSOPINION

AstroLuna and the Qlock hours

Swiss online retailer Qoqa, founded by Pascal Meyer from the Jura region, has entered the watchmaking market, adding hundreds of thousands of consumers to its community. More than 50,000 watches…
10:10BRANDS LIFEHISTORICAL FEATURESMODELS & COLLECTIONSMOVEMENTOPINION

ArtyA Son of Sound ‘Union Jack’ chronograph appears in Paris Match French Magazine

It needed to be daring! This shape embodies the upper end of an instrument’s neck, where everything is harmonized and tuned. Yvan Arpa, a rock’n’roll figure of an inventive and…
10:10BRANDS LIFEMODELS & COLLECTIONS

In Paris Match weekly magazine, the Cvstos Re-Belle Moon gem set model

Voluptuousness and luxuriance, caratage and technicality, this tonneau-shaped marriage between an automatic caliber and the craftsmanship of jewelry, embraces both the finesse of a wrist zesty with blue blood, and…
10:10BRANDS LIFEMODELS & COLLECTIONSW'NEWS

Cedric Johner, the iconic Abyss returns to life in Paris-Match weekly magazine

Now listed as a cultural attraction by the Geneva Tourist Office, this independent watchmaker, who produces unique timepieces, is driving collectors from all over the world or those who love…
10:10BRANDS LIFEMODELS & COLLECTIONS

Tzoumy Genève, disruptive and pastoral: a Paris-Match highlight

This pentagonal design is certainly the major design revolution of the 21st century in watchmaking! Conceived by Yvan Monnet, it is suitable for any kind of wrist that refuses to…
10:10BRANDS LIFEMODELS & COLLECTIONS

Paris-Match’s choice, AstroLUNA of Vicenterra, the astral Jura Made UFO

Once upon a time, he made a peculiar journey to a world where life hangs by a thread. Vincent Plomb, back on the ground, is creating watches that offer you…
10:10BRANDS LIFEMODELS & COLLECTIONSW'NEWS

Weekly magazine Paris Match: Watches that don’t run round

The internationally renowned weekly magazine Paris-Match invites the independent news agency TàG Press +41 to sign a horological feature on 02 December 2021. The topic is specified: timepieces that challenge…
10:10BRANDS LIFEMARKETSMODELS & COLLECTIONSOPINION

Jura Made: the AstroLUNA turns to black aventurine

The sun has gone… Total eclipse. Secretly, Moon and Earth had a date. A deep night has fallen even in the subtle details of this watchmaking UFO on my wrist:…

Recents posts

Le cadran, par le Dr. Helmut CROTT

The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand

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