Horopedia, a colossal visual glossary
Videos that have reached a million views and more! For more than ten years now, Marc André Deschoux, alias MAD, has been giving out his ” Viva Watchmaking ” videos…
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COMMUNICATION
Showcase, emotion that bridges the gap
Appeared in the section ‘Echoes from the Factories’ in the JSH: Teleportation and holographic receptors, it’s for tomorrow! In meanwhile, boosted by the confinement torments, never presentation tool will have…
Alizée Muller, first Swiss woman in a tailor-made program
From Jura to Paris Sorbonne via Ticino. Recently graduated with a master’s degree in Digital Fashion Communication, the young Bruntrutaine (yes, that’s how people from Porrentruy are called) is now…
Eric Othenin-Girard, RIP!
{2020, May 20} And now you have left to join Nicolas Hayek Senior, to whom you had the attention and the friendship…! May you rest in peace, dear colleague and companion.…
The iconic Bichrono from LaCour has joined Geneva’s watchmaking heritage
{July 2013} The urban designer Pierre Koukjian, also known as an artist and sculptor, sees everything in double. Because none of his clients would purchase his Bichrono model, he created…
Diane Kruger: “My relationship with Jaeger LeCoultre is organic”
(September 2012) Yes, the most famous stars are also sensitive targets for Swiss watch beauties. So history and products work for brands, much more than their marketing and PR departments.…
Rolex Awards, a series of records (2011)
{Published on July 15, 2011} In late 2012, the winners will be revealed at a special ceremony and on the Rolex Award website. Already, in September 2011, the members of…
Audemars Piguet and Montreux Sounds Digital Project
One might have thought that when it comes to communications, everything to do with the Montreux Jazz Festival and Claude Nobs was the preserve of Parmigiani Fleurier. Well, almost everything,…
Pilo & Co Genève, les armoiries du 10ème
[19 February 2011] A coat of arms to celebrate its first decade! Amarildo Pilo has celebrated the tenth anniversary of his brand Pilo & Co Geneva. A journey marked by…
Watch Around Magazine, counterfeiters take on the press (2009)
{First published on June 29, 2009} The latest issue of Watch Around is a qualitative digest of trendy articles, with a knowledge that would make any self-respecting watchmaking publication pale…
Le cadran, par le Dr. Helmut CROTT
The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand
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