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Thursday, October 30 to Sunday, November 16, 2025 | GPHG Exhibition 2025 | Musée d’Art et d’Histoire Geneva
Wednesday, November 19 to Sunday, November 23, 2025 | Dubai Watch Week | Dubai Mall, Burj Park
Tuesday, June 16 to Friday, June 19, 2026 | EPHJ | Palexpo Genève

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The front page of the very first Swiss Watch Journal (Journal Suisse d’Horlogerie, JSH) published in July 1876

Culture Horlogère

Cotraitants

Questions de Temps

Tékitoi by Amandine

Who is W

The Watch Café ‘Think Tank’ at EPHJ

Instigated by freelance journalist Joël A. Grandjean, the WatCH Café is a ‘think tank’ of watchmaking professionals. For the first time, this monthly event is moving to the exhibition area. Albert J. de Buttes-LaCôte, JSH Magazine & Swiss-Watch-Passport.ch’s editor To follow on Linkedin – Facebook – Insta JSH – Insta SWP – S’abonner à JSH On the last Wednesday of July 2017, during the 3rd edition of the Watch Café at…

Gaïa Prize, the 2024 ‘Nobels of watchmaking

The 2024 Gaïa Prize jury has delivered its verdict. Three new winners complete the impressive list of recipients of this prize often described as the Nobel Prize of the watchmaking world. Lee Warrien,  JSH® Magazine & Swiss Watch Passport’s Journalist Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin | JSH’s subscription Since 1993, this award has been presented in recognition of extraordinary careers in the field of…

First successful Franco-Swiss Forum of the Arc Horloger project

The first Arc Horloger Education Forum was held on Thursday, December 16, 2021, one year to the day after the registration by UNESCO of the know-how of watchmaking and art mechanics in the List of Intangible Cultural Heritage of Humanity.  JSH® Magazine was part of the event. By Albert J. de Buttes-LaCôte / TàG Press +41’s Journalist Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin Watchmaking and art…

The truth according to ChatGPT, it’s quite scary!

I did an experiment: I questioned this “prototype conversational agent.” Does it know about the Swiss Watch Passport? His answer astounded me! Not only does it claim to know, but it invents a truth out of nothing. Worrying, indeed detrimental! Joël A. Grandjean, JSH & Swiss Watch Passport (by JSH) Editor in Chief Insta | Linkedin | Facebook | Insta JSH | Insta SWP | S’abonner à JSH Screen capture: ChatGPT's totally fanciful (and borderline hazardous) definition: a pure affabulation, a…

“WhoAreU” interview with Maximilian Büsser, founder of MB&F

My name is Amandine, I am 12 years old. I am keen on watchmaking and, since the age of 7, when asked what job I want to do, I answer “watchmaker-designer at Bulgari”… Meanwhile, I interview people in the industry. Such as Maximilian Büsser who just received the GPHG’s “Aiguille d’Or 2022″ award for his ” LM Sequential EVO.” By Amandine, the youngest Swiss Watch Passport columnist Portrait Amandine | Insta SWP…

Saint Lucia: Konrad Wagner, Swiss consul with a sea view

Honorary Consul of Switzerland in Saint Lucia, Konrad Wagner is also the owner of one of the island’s most authentic hotels, the Calabash Cove Resort & SPA. Joël A. Grandjean, JSH Magazine & Swiss-Watch-Passport.ch’s editor in Chief Pictures: ©JAG / Marie Demille Follow us on Linkedin – Facebook – Insta JSH – Insta SWP – JSH’s Subscription In an alcove of his huge open-plan reception room, extending from the red…

Auction in Hong Kong: Neuchâtel deprived of three heritage treasures?

On April 25, 2021, under the auspices of Antiquorum, three gousset watches of priceless heritage value for the canton of Neuchâtel may evaporate in Hong Kong: Ditisheim, Breguet, Grandjean, three names that are part of Swiss watchmaking history.   By Joël A. Grandjean, publisher and editor-in-chief of JSH® Magazine and Swiss Watch Passport – Subscribe a JSH abo.   But where have the patrons and the public funds gone to…

Albums & Coulisses

Famille JSH 1876

10H10

Marques & Modèles

A la Une

Dans JSH® 1876

Focus

Opinion

‘WhoAreU’ interview with Zenith CEO, Julien Tornare

My name is Amandine, I am 12 years old and keen on watchmaking. Since the age of 7, when asked what job I want to do, I answer “watchmaker-designer at Bulgari”… In the meantime, I interview people in the industry. Let’s see today who is Zenith CEO, Julien Tornare. By Amandine, the youngest Swiss Watch Passport columnist Amandine’s portrait | Insta SWP | Insta JSH® | Insta Amandine | Facebook | Twitter | Linkedin Who are you in the office? As the…
Julien Tornare, Zenith CEO, and Amandine during the "WhoAreU" interview

‘No branding’ trend: Christian Etienne, the restorative label

Appeared in the Journal Suisse d’Horlogerie JSH®. Was he dreaming of a collection? From Porrentruy, this expert in antique watch restoration is establishing a name for himself by refurbishing a plethora of timepieces for passionate collectors or simple watch enthusiasts. Joël A. Grandjean, JSH Magazine & Swiss-Watch-Passport.ch’s editor in chief & publisher Suivre sur Linkedin – Facebook – Insta JSH – Insta SWP – S’abonner à JSH S’abonner au JSHAlmost…

Stop your watch, listen! Hey Geneva, your Jet d’Eau is Horlogical

Geneva’s internationally renowned symbol, the jet d’eau, celebrated its 130th anniversary in 2021. In the one Swiss city that perhaps owes the most to watchmaking, no-one has thought to recall its watchmaking origins! Joël A. Grandjean, JSH® Magazine & Swiss Watch Passport’s Editor in chief Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin Live webcam of the Jet d’EauOne of the next colorings of the Geneva Jet…

Watchmaking in grief: sudden passing of Boris Petitpierre

An essential behind-the-scenes figure in Swiss watchmaking, Boris Petitpierre passed away suddenly and much too soon. Read the micro portrait that the Journal Suisse d’Horlogerie JSH dedicated to him, between Bono and Elton John. Joël A. Grandjean, JSH Magazine & Swiss-Watch-Passport.ch’s editor in chief Follow on Linkedin – Facebook – Insta JSH – Insta SWP – JSH Subscriptions Acrotec’s Press Release Between Elton John and Bono, Boris Petitpierre and his…

Careers, the rising stars: Amandine, the post-Z generation is coming!

It’s a phenomenon! She is 11 years old and is creating a worldwide buzz on the watchmaking web. Amandine embodies with freshness and enthusiasm all that brands would dream of getting as a pure reflection of their image. By Joël A. Grandjean,  JSH® Magazine & Swiss Watch Passport’s Editor in Chief Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin Because she has been familiar to our editorial…

Amr Sindi aka “The Horophile”

Behind “The Horophile” and his now famous playful rabbit lurks the hybrid Amr Sindi, one of the web’s most impactful influencers. Above all, a “quasi-brand” synonymous with passion, authenticity and genuineness. Joël A. Grandjean, JSH & Swiss Watch Passport (by JSH)’s Editor in chief Insta | Linkedin | Facebook | Insta JSH | Insta SWP | S’abonner à JSH What makes him special? Unashamedly expressing his own sensibilities within a community of watch collectors (more than 130,000 followers on instagram). As a…

Thomas Baillod, Linkedin ambassador?

He regularly occupies the media spotlight, giving himself a few splashes that sometimes irritate, sometimes delight. Between two Webinars, including training sessions launched online long before the coronaïc age (“Watch Trade Academy“), he will be on stage at the SwissTech Convention Center in Lausanne on September 28, 2021, invited by the venerable SSC, the Société Suisse de Chronométrie. This fiery agitator, whose expertise in watch sales and distribution allowed JSH…

Partner news

Court: Azurea Decoupage takes off

Azurea Decoupage SA, created in January 2023 and until now housed within Azurea Technologie Horlogere SA in Moutier, is inaugurating…

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