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Thursday, October 30 to Sunday, November 16, 2025 | GPHG Exhibition 2025 | Musée d’Art et d’Histoire Geneva
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The front page of the very first Swiss Watch Journal (Journal Suisse d’Horlogerie, JSH) published in July 1876

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Suppliers: five wrong “good reasons” not to register your trademark!

The talk starts with a thought related to an annual visit to EPHJ, in 2019. There I was surprised at the rarity of exhibitors who have trademarked their company name. By the way, is this really useful? Answers from the master.   By Joël A. Grandjean, editor in chief JSH® Magazine & Swiss Watch Passport   At a Watch Café in Geneva, I asked for help a professional IP lawyer, Marc-Christian Perronnet, a…

Fanny Queloz: craftsmanship at Concepto

Recipient of the Veuve Clicquot Bold Future Award 2022, former elite sportswoman Fanny Queloz was a panellist at the Arc Horloger roundtable of the Festival Suisse de l’Horlogerie 2024. She is an expert engraver and entrepreneur. Joël A. Grandjean, JSH Magazine & Swiss-Watch-Passport.ch’s editor in chief Follow JSH on Linkedin – Facebook – Insta JSH – Insta SWP – JSH’s subscription The “Veuve Clicquot Bold Future Award 2022” for Switzerland…

Isabelle Cerboneschi, thunderstorms in the world of imagination

For the “Short Supply Routes” special issue of JSH, she authored “Fashion business, a sector in quest of virtue“, a reference article on Ethics. Published in major national news media, she is also the editor of her own magazine, All-I-C. JSH® Magazine & Swiss Watch Passport’s Publisher & Editor in chief, Joël A. Grandjean Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin All-I-C Magazine, contact«The study of…

The Gaia awarded Antoine Simonin has passed away

In 2025, he would have celebrated the thirtieth anniversary of his Gaïa Award. The “Great Watchmaker” has decided otherwise… Our sincere sympathy goes out to his family and friends. Condolences… Joël A. Grandjean, JSH Magazine & Swiss-Watch-Passport.ch’s editor in chief Follow us on Linkedin – Facebook – Insta JSH – Insta SWP – Subscription JSH Time is your Legacy and your Legacy is beyond Time The same year Antoine Simonin…

Pierre Amstutz, Swiss watchmaking is in mourning

Sad news: Pierre Amstutz passed away suddenly on 2023 November 10th, in his 55th year. Director of the Geneva School of Watchmaking since September 2009, he was about to celebrate the school’s 200th anniversary in 2024, after having orchestrated its move to the brand-new Tourbillon complex in Plan-Les-Ouates. Joël A. Grandjean, JSH Magazine & Swiss-Watch-Passport.ch’s editor in chief Follow us on Linkedin – Facebook – Insta JSH – Insta SWP –…

JSH (1876) has acquired all of The Journal Suisse d’Horlogerie’s archives

Rescued from a Kafkaesque journey that could have extinguished them forever, the whole archives of JSH, the Journal Suisse d’Horlogerie founded in 1876, have just reappeared. The information is relevant to the entire watchmaking sector. Une sélection de Shaniah Asha Gibson / @TRP, Public Relations Cabinet Insta | Linkedin | Facebook | Insta JSH | Insta SWP | S’abonner à JSH Régis Huguenin, Curator of the MIH, the Musée International d'Horlogerie in La Chaux-de-Fonds, is opening the first bound volume…

SSC Journée d’Etudes: expresso avec Michele Fazzone

Comme le veulent les statuts de cette vénérable société fondée en 1924 et dont le journal suisse d’horlogerie JSH fut l’organe officiel durant plusieurs décennies, la présidence change chaque trois ans. Rencontre avec le président sortant. Joël A. Grandjean, Rédacteur en chef JSH & Swiss Watch Passport (by JSH) Insta | Linkedin | Facebook | Insta JSH | Insta SWP | S’abonner à JSH Interview parue dans le Hors-Série du journal suisse d’horlogerie JSH entièrement dédié à la SSC Michel Fazzone annoncera…

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2023 Geneva Grand Prix: a crown for independents!

Sven Andersen didn’t make the podium with his rather sober “Jumping Hours Rising Sun Edition” in platinum, but shared the Jury’s special prize with Vincent Calabrese: in 2025, their baby AHCI (Academy of Independent Creators Watchmaking) will be 40 years old! Joël A. Grandjean, JSH Magazine & Swiss-Watch-Passport.ch’s editor in chief Follow us on Linkedin – Facebook – Insta JSH – Insta SWP – S’abonner à JSH 2023 award listLet’s start…

Thomas Baillod, Linkedin ambassador?

He regularly occupies the media spotlight, giving himself a few splashes that sometimes irritate, sometimes delight. Between two Webinars, including training sessions launched online long before the coronaïc age (“Watch Trade Academy“), he will be on stage at the SwissTech Convention Center in Lausanne on September 28, 2021, invited by the venerable SSC, the Société Suisse de Chronométrie. This fiery agitator, whose expertise in watch sales and distribution allowed JSH…

ArtyA, shooting live bullets in the luxury target

February 2013. Inspired by a street culture that transforms its unique pieces into real happenings, Yvan Arpa ventures an improbable wedding: high-end watches and firearms.   Yvan Arpa détourne les balles de leurs usages premiers And it’s just the right time, since the world is on fire and bloody, the television news of the world are daily bloodied by gunfire and the battlefields are devastated by the madness of men;…

“WhoAreU” interview with Maximilian Büsser, founder of MB&F

My name is Amandine, I am 12 years old. I am keen on watchmaking and, since the age of 7, when asked what job I want to do, I answer “watchmaker-designer at Bulgari”… Meanwhile, I interview people in the industry. Such as Maximilian Büsser who just received the GPHG’s “Aiguille d’Or 2022″ award for his ” LM Sequential EVO.” By Amandine, the youngest Swiss Watch Passport columnist Portrait Amandine | Insta SWP…

How Geneva buried its world unique watch museum

{Published on 20 December 2011} Genevanities. At a time when a remarkable watchmaking exhibition was transforming the Rath Museum into a showcase of “Gold and Enamel Treasures” until April 29, 2012 (acquire the catalog), just to finally realize the richness and quality of this exceptional heritage, it is good to reread page 23 of the Memorial of the Sessions of the City Council of the City of Geneva (168th year,…

GenevaWorld 2022, we’re still a long way from Basel, but it’s buzzing

More than a hundred watch brands will be exhibiting in Geneva between the end of March and the beginning of April. This is a far cry from the more than 1,200 that thrilled the world in Basel before the collapse, even if their number had already been considerably reduced beforehand… Who are they, where are they? Before discovering our practical guide, let’s have a look at some history… Joël A.…

Watchmaking cutlery began in Neuchâtel, at Les Halles

The ‘terroir’ approaches are made for getting along, and so are those that combine craftsmanship. Watchmaking and cutlery, cousins and accomplices. In Neuchâtel, Place des Halles, a knife that’s creating a buzz and… the Watch Cafés. To kick things off! Joël A. Grandjean, JSH Magazine & Swiss-Watch-Passport.ch’s editor in chief Linkedin – Facebook – Insta JSH – Insta SWP – JSH’s Subscription If you look at this full-handled “Laguiole en…

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