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Thursday, October 30 to Sunday, November 16, 2025 | GPHG Exhibition 2025 | Musée d’Art et d’Histoire Geneva
Wednesday, November 19 to Sunday, November 23, 2025 | Dubai Watch Week | Dubai Mall, Burj Park
Tuesday, June 16 to Friday, June 19, 2026 | EPHJ | Palexpo Genève

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The front page of the very first Swiss Watch Journal (Journal Suisse d’Horlogerie, JSH) published in July 1876

Culture Horlogère

Cotraitants

Questions de Temps

Tékitoi by Amandine

Who is W

Code 41, the irritating lessons giver: false gurus are out!

Unashamedly spitting in the soup that has fed you? A former watch designer for brands that have added some prestige to his CV, Claudio d’Amore, founder of Code 41, exists by calling others bandits.    By Joël A. Grandjean, Editor in Chief JSH Magazine & Swiss Watch Passport   In “It’s going to get out” mode, the designer turns himself into a community builder and, to get there faster, kicks…

Coco Chanel, Picasso: Exhibition in Madrid

The Thyssen Museum of Madrid presents until the 15th of January 2023 an exhibition exploring the relationship between these two 20th century creative geniuses from 1915 to 1925. By Xavier Comtesse / Special contributor JSH® Magazine & Swiss Watch Passport Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin| See portrait Xavier Comtesse | Tickets pour l’ExpoArticle JSH en PDFMany portraits of Picasso’s first wife, the beautiful Russian ballerina…

“WhoAreU” interview with Maximilian Büsser, founder of MB&F

My name is Amandine, I am 12 years old. I am keen on watchmaking and, since the age of 7, when asked what job I want to do, I answer “watchmaker-designer at Bulgari”… Meanwhile, I interview people in the industry. Such as Maximilian Büsser who just received the GPHG’s “Aiguille d’Or 2022″ award for his ” LM Sequential EVO.” By Amandine, the youngest Swiss Watch Passport columnist Portrait Amandine | Insta SWP…

Re-Luxury Exhibition: Custom & Colors, the “love effect”

Who has never dreamed of having their own pair of sneakers, a handbag or a wallet featuring their children, a comic strip figure or Bubble, a goldfish in the bowl? By Philippe Perret du Cray / JSH® Magazine & Swiss Watch Passport’s Partner Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin Nowadays, luxury customers are no longer satisfied with just products, but are looking for a specific,…

A historic TV moment: Rolex boss filmed and interviewed

Media premiere: Jean-Frédéric Dufour speaks on behalf of Rolex on the TV evening news! Thanks to his report on Georges Dubois, an almost 103-year-old watchmaker who worked with Hans Wilsdorf, TV journalist Nicolas Rossé has just achieved the unthinkable! Joël A. Grandjean, JSH Magazine & Swiss-Watch-Passport.ch’s editor in chief Suivre sur Linkedin – Facebook – Insta JSH – Insta SWP – JSH’s suscription Pictures ©screenshots | @JSH1876-News It’s all part…

Concepto Manufacture, a touch of GPHG thanks to Bulgari!

In the June 2022 issue of the Swiss watch journal JSH, the Concepto review (pages 34-35) reveals the behind-the-scenes story of a record-breaking thin wristwatch that has just been honoured on the GPHG stage: Bulgari, the 2022 “Audacity” award! Par Albert-J. de Buttes-LaCôte / TàG Press +41 (News Agency) Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin GPHG 2022 Award, "Audacity Category" at "Grand Prix d'Horlogerie of…

The Art of guilloché-main

Source: Brodbeck Guillochage, Fleurier. Le guillochage est un métier exigeant qui requiert une sensibilité particulière, de la dextérité, une grande concentration, de la précision, et un sens inné de l’esthétique. Joël A. Grandjean, JSH Magazine & Swiss-Watch-Passport.ch’s editor in chief Follow on Linkedin – Facebook – Insta JSH – Insta SWP – Subscribe to JSH This ancient art dating back to the 15‘h century continues to fascinate and inspire today’s…

Albums & Coulisses

Famille JSH 1876

10H10

Marques & Modèles

A la Une

Dans JSH® 1876

Focus

Opinion

LVMH Group: the Arnault children in control

What if Julien Tornare (photo below), the current CEO of Zenith, were to take over the management of TAG Heuer vacated by the departure for Bulgari of the almost thirty-year-old Frédéric Arnault, the second youngest son of Bernard Arnault? Joël A. Grandjean, JSH® Magazine & Swiss Watch Passport’ Editor & Chief, Publisher Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin This rumor is swirling. It comes from…

“WhoAreU” interview with Maximilian Büsser, founder of MB&F

My name is Amandine, I am 12 years old. I am keen on watchmaking and, since the age of 7, when asked what job I want to do, I answer “watchmaker-designer at Bulgari”… Meanwhile, I interview people in the industry. Such as Maximilian Büsser who just received the GPHG’s “Aiguille d’Or 2022″ award for his ” LM Sequential EVO.” By Amandine, the youngest Swiss Watch Passport columnist Portrait Amandine | Insta SWP…

Tavannes Watch is the birth father of the Chronomat

Amazing, this Chronomat model of Tavannes Watch from 1946 is very similar to the Breitling’s Chronomat reference 769. What if the history of the mythical calibers of Swiss watchmaking was given a brief overhaul? By Joël A. Grandjean, editor in chief JSH Magazine & Swiss Watch Passport Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin It’s time to give credit where due and to find in the…

Coco Chanel, Picasso: Exhibition in Madrid

The Thyssen Museum of Madrid presents until the 15th of January 2023 an exhibition exploring the relationship between these two 20th century creative geniuses from 1915 to 1925. By Xavier Comtesse / Special contributor JSH® Magazine & Swiss Watch Passport Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin| See portrait Xavier Comtesse | Tickets pour l’ExpoArticle JSH en PDFMany portraits of Picasso’s first wife, the beautiful Russian ballerina…

Figaro newspaper article: watchmaking, a world day?

The concept of a “World Watchmaking Day” is in the headlines thanks to a brand new article in Le Figaro. It reminds me of this topic posted on October 10, 2020 at 10:10 (!!!) on the bloghorloger.ch (now Swiss Watch Passport). Joël A. Grandjean, JSH® Magazine & Swiss Watch Passport’s editor in chief & publisher Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin 2025 update: new launch!Without…

AstroLuna and the Qlock hours

Swiss online retailer Qoqa, founded by Pascal Meyer from the Jura region, has entered the watchmaking market, adding hundreds of thousands of consumers to its community. More than 50,000 watches have already been sold!! By Albert-J. de Buttes-LaCôte / TàG Press +41 (News Agency) Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin Read also: “How she fell in love with the AstroLUNA by Vicenterra”Charles Defrance (l) and…

Stéphane Cornioley, watch dials and virtuosities

Since the age of 5, he who became administrative manager of “Les Cadraniers de Genève SA” has been blowing on a flute. Then a clarinet, and finally a saxophone. But his dream was to dabble with the microphone, and to be a Rock singer. Joël A. Grandjean / JSH® Magazine & Swiss Watch Passport’s Editor in Chief & Publisher Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin…

Partner news

Court: Azurea Decoupage takes off

Azurea Decoupage SA, created in January 2023 and until now housed within Azurea Technologie Horlogere SA in Moutier, is inaugurating…

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