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Thursday, October 30 to Sunday, November 16, 2025 | GPHG Exhibition 2025 | Musée d’Art et d’Histoire Geneva
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The front page of the very first Swiss Watch Journal (Journal Suisse d’Horlogerie, JSH) published in July 1876

Culture Horlogère

Cotraitants

Questions de Temps

Tékitoi by Amandine

Who is W

Akyalis, the microfiber breakthrough

January 2013. The press release has just been issued. In the world of ultimate care for precious objects, watches or jewelry, microfiber according to Akyalis, suitable for any form of customization by embroidery, embossing or printing, is making a significant breakthrough in watchmaking. This silky material, appreciated for its reliability in subtle cleaning, polishing or handling of delicate surfaces, contains a fiber less than one hundredth of a hair thick.…

Suppliers: five wrong “good reasons” not to register your trademark!

The talk starts with a thought related to an annual visit to EPHJ, in 2019. There I was surprised at the rarity of exhibitors who have trademarked their company name. By the way, is this really useful? Answers from the master.   By Joël A. Grandjean, editor in chief JSH® Magazine & Swiss Watch Passport   At a Watch Café in Geneva, I asked for help a professional IP lawyer, Marc-Christian Perronnet, a…

Günter Blümlein, tribute and memory

Soon in Geneva in January, the SIHH 2013. Which is largely thanks to one man. Flash back. In 1980, two companies had no idea what they would become. IWC and Jaeger LeCoultre. Their owners invited Günter Blümlein (Gaïa Prize 1996) to their bedside, first as a consultant and then, from 1982, as director. Under his leadership, IWC quickly regained its foothold with a series of wristwatches with innovative designs in…

At Bergeon a lady called Mrs. Presto

Among the 70 employees, this is the nickname given to this woman who, through her skill and know-how, gives a little hand touch to this mythical Bergeon tool. The only one in Switzerland? Lee Warrien, JSH® Magazine & Swiss Watch Passport Writer Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin Closely linked to this company founded in 1791, this small “tweezers” for removing hands, gears or train…

Ballon d’Or for Messi! Vallorbe is in a frenzy!

For the eighth time, Lionel Messi has deservedly been crowned Ballon d’Or winner! In Vallorbe (Switzerland), there’s exultation: the award-winning timepiece was manufactured by ec Group watchmakers, including Gaïa award-winning watchmaker Eric Coudray. An outstanding achievement signed by the happy boss Arnaud Faivre.  Joël A. Grandjean / JSH® Magazine & Swiss Watch Passport’s Publisher & Editor in Chief Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin Pre-match replay! Before…

Textual Story, 10 years of fiction format in 2024

Watchmaking, medias. The “textual story“, which casts a watchmaking object in didactic fiction, appeared on October 10, 2014 under the writing of specialist journalist Joël A. Grandjean. It is still going on today in the online magazine Swiss Watch Passport (by JSH). Lee Warrien, JSH® Magazine & Swiss Watch Passport’s Columnist Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin | S’abonner à JSH {Front picture’s caption}: “She…

Festival Suisse de l’Horlogerie, 25, Sept. 19-21: immersive experience in watchmaking’s soul

For its third edition on September 19, 20, and 21, 2025, the Festival Suisse de l’Horlogerie, a highly cultural event, will take place in Yverdon-les-Bains at an exceptional facility whose reputation extends beyond Switzerland’s borders: the Grand Hôtel des Bains. A Shaniah Asha Gibson’s sélection / @TRP, Cabinet d’écritures et d’influence Insta | Linkedin | Facebook | Insta JSH | Insta SWP | Subscribe to JSH Ticketing for the FestivalGrand Hôtel des Bains d’Yverdon. Listed as a protected national monument,…

Albums & Coulisses

Famille JSH 1876

10H10

Marques & Modèles

A la Une

Dans JSH® 1876

Focus

Opinion

Amr Sindi aka “The Horophile”

Behind “The Horophile” and his now famous playful rabbit lurks the hybrid Amr Sindi, one of the web’s most impactful influencers. Above all, a “quasi-brand” synonymous with passion, authenticity and genuineness. Joël A. Grandjean, JSH & Swiss Watch Passport (by JSH)’s Editor in chief Insta | Linkedin | Facebook | Insta JSH | Insta SWP | S’abonner à JSH What makes him special? Unashamedly expressing his own sensibilities within a community of watch collectors (more than 130,000 followers on instagram). As a…

200 Years Later, Still on Time

Have you ever seen a woman on stilts walking around with a giant clock on her back? Because I have now. And somehow, that wasn’t even the most surprising part of the day. By Amandine, the youngest Swiss Watch Passport columnist Amandine’s portrait | Insta SWP | Insta JSH® | Insta Amandine | Facebook | Twitter | Linkedin Celebrating the 200th Anniversay of the Geneva Watchmaking - © Sven RässSchoolI was invited to the 200th anniversary celebration of Geneva’s watchmaking school, and…
Mr. and Mrs. Passing Time at the 200th Anniversary of the Geneva Watchmaking School

Audemars Piguet and the Montreux Jazz Festival, already since 2010

This communicational partnership began back in 2010, with the archives, at a time when the major Montreux event seemed impervious to any watchmaking involvement other than its historic sponsor, the Parmigiani Fleurier brand. Joël A. Grandjean, JSH Magazine & Swiss-Watch-Passport.ch’s editor in chief Follow on Linkedin – Facebook – Insta JSH – Insta SWP – JSH’s Subscription Picture ©Marc-Ducrest“Debuted in 2019, Audemars Piguet’s music programme supports rising music talents through…

Textual Story, 10 years of fiction format in 2024

Watchmaking, medias. The “textual story“, which casts a watchmaking object in didactic fiction, appeared on October 10, 2014 under the writing of specialist journalist Joël A. Grandjean. It is still going on today in the online magazine Swiss Watch Passport (by JSH). Lee Warrien, JSH® Magazine & Swiss Watch Passport’s Columnist Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin | S’abonner à JSH {Front picture’s caption}: “She…

Moonswatch, Nick Hayek’s true master stroke revealed

With the recently launched Moonswatch operation, Nick Hayek has achieved a “double strike” success while being the first in the watchmaking industry to provide a solution to ” recover ” the staggering revenues that kept slipping out of his hands. Let me explain… Joël A. Grandjean, JSH® Magazine & Swiss Watch Passport’s editor in chief & publisher Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin In the…

Crossed faces at the FSRM

Read in JSH: Sebastian Gautsch is leaving his position as director of the microtechnology department at EPFL to take over as director of the Fondation Suisse pour la Recherche en Microtechnique. He is replacing Philippe Fischer, who passed away unexpectedly. Lee Warrien & Joël A. Grandjean JSH® Magazine & Swiss Watch Passport  Insta SWP | Insta JSH® | Facebook | Twitter | Linkedin | JSH’s Subscription Read the Philippe Fischer…

‘WhoAreU’ interview : Samuel Hoffmann, Brand manager Hautlence

My name is Amandine, I am 11 years old. I am keen on watchmaking and, since the age of 7, when asked what job I want to do, I answer “watchmaker-designer at Bulgari”… In the meantime, I am interviewing people in the sector. By Amandine, the youngest Swiss Watch Passport columnist Amandine’s portrait | Insta SWP | Insta JSH® | Insta Amandine | Facebook | Twitter | Linkedin All the WhoAreU interviews, by AmandineGreat! They finally met each other in real life…
Selfie with Samuel Hoffmann Hautlence and Amandine

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Mineral glass, the last wizard

His craft is under threat, and the material he works with is becoming more and more elusive. Christian Calas is…

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